The cost of ICC-approved World Cup merchandise runs into hundreds or thousands of rupees with jerseys, caps, bandanas, bats and balls costing anywhere from Rs 300-20 ,000. However, after having spent thousands of rupees on organizing private screenings, purchasing fireworks and splurging on beer, few are counting petty change spent on memorabilia.
The two-storeyed Total Sports at Dadar TT is sold out. "Not a single India jersey is available. We are turning customers away," says storeowner Tulsi Kataria. The craze has hardly dimmed 72 hours later. "In fact, it is only now that the country is soaking in the thrill. Apart from bats and balls, demand is picking up for complete cricket kits as well as accessories like caps and bandanas," Kataria says.
Here, a cricket kit costs between Rs 5,000-50 ,000,season balls and bandanas Rs 300 while cricket bats come for nothing less than Rs 15,000. Nike's blue India jerseys earlier came in one version costing Rs 2,500 but now that company has issued another range that comes for Rs 899.
The buzz is vibrant at Hill Road in Bandra. "The craze has not petered out," says V Maurya of Legend Sports. "The demand for India tees and cricket kits has peaked in recent days and even on Tuesday, fans arrived to purchase outfits, bats and balls." Legend also stocks jerseys worth Rs 400, bats for Rs 1,000 and helmets for Rs 700.
In Vile Parle (E), Akshay Badhe of GK Sports says, "Demand for sporting goods does rise in April once exams are over. Of course the World Cup victory has spurred sales, and once the IPL merchandise arrives , we could see another robust season," he says.
Share This
Subscribe Here
Posts
0 comments:
Post a Comment